Self enrolment (Student)


Summary

Have you ever wondered how to raise money for a project? Did you feel that you need to enhance your skills and knowledge to fundraise in a professional way? Have you thought that a manual for fundraisers could help solve some of your problems? If so, then this course is for you.

This course introduces you into the world of international foundations, private donors and other actors who donate resources to worthy causes. It shows how these groups approach projects and formulate their expectations. The course enables you to distinguish between the main forms of funding, and helps understand the international funder landscape. It also lays down different types of grants and service contracts, and ways for designing and evaluating proposals. The course gives you tips and guidance as to how to approach funders, what to do – and what not to do – when preparing proposals, why and how to run communication campaigns, how to prepare applications, and how to staff and structure your fundraising.

By completing this course, you will acquire specific expertise and skills to raise funds. You will be able to network with potential donors smartly and continuously, and develop an appropriate communication strategy. You will learn how to feed into the potential funders’ priorities and prepare projects that raise their interest. You will also be prepared to avoid some mistakes that may easily jeopardise your fundraising efforts.

Structure

Lesson 1: Introduction
Lesson 2: Grants and service contracts
  • Types of grants
  • Types of service contracts
  • Fit between financing and organisation
  • When to prefer grants
  • When to prefer service contracts
Lesson 3: International funder options
  • Private foundations
  • Examples of private foundations
  • International organisations
  • National governments
  • Private companies as a funding source
  • CSR and donations
  • Sponsoring and advertising
Lesson 4: Motivations of international funders
  • Missions and interests
  • Funding principles
  • Limitations and restrictions
Lesson 5: Assessment of potential funding sources
  • Typical misunderstandings
  • Understanding donor interests
  • Accommodating the donor
  • Selection and award principles
  • Impact/intervention logic
  • Theory of change
  • Selection and award criteria
Test

Lesson 6: Developing potential funding sources

  • How to find international funders
  • Networking
  • Marketing
Lesson 7: Specifics of proposal development
  • Types of proposal formats
  • Designing the proposal
  • Visual support
  • Adapting Monitoring and Evaluation
  • Communication strategy
  • Communication channels
  • Customising the communication strategy
Lesson 8: Conclusion, things to do, things to avoid
  • Key things to do
  • Key things to avoid
Final test

Author
Mr Eric Karstens Bio note
Self enrolment (Student)